Brand Sincerity Trumps All
Out of all the airlines I have ever flown with, JetBlue ranks as one of my favorites.
Brand Sincerity Trumps All
Out of all the airlines I have ever flown with, JetBlue ranks as one of my favorites.
Brand Personification: Humanizing the Brand
Since the start of modern advertising in the la te 1800’s, the method of persuasion has been at the core of all commercially communicated messages.
Brand Personification: Humanizing the Brand
Since the start of modern advertising in the la te 1800’s, the method of persuasion has been at the core of all commercially communicated messages.
The Most Powerful Word in Agency New Business is NO.
Reblogged from Thoughts on Networking, New Business & Agency Searches: The most game changing word in new business is one that advertising, digital and PR agencies rarely use. It is NO. Yes. NO. Agencies need to say NO more often
The Most Powerful Word in Agency New Business is NO.
Reblogged from Thoughts on Networking, New Business & Agency Searches: The most game changing word in new business is one that advertising, digital and PR agencies rarely use. It is NO. Yes. NO. Agencies need to say NO more often
Orlando LIVE Interviews Wágner
A few years back, I was interviewed on Orlando LIVE’s program to discuss the Barnie’s Coffee Day campaign. This was the project which launched the agency of record relationship between evok advertising (formerly Beloved) and Barnie’s CoffeeKitchen.
Orlando LIVE Interviews Wágner
A few years back, I was interviewed on Orlando LIVE’s program to discuss the Barnie’s Coffee Day campaign. This was the project which launched the agency of record relationship between evok advertising (formerly Beloved) and Barnie’s CoffeeKitchen.
A Student Interviews Me
A while back I was invited to speak to students at the Art Institute of Fort Lauderdale on the subject of Experiential Marketing. Shortly after completing that speaking engagement, I received several emails from students, teachers and advertising professionals alike.
A Student Interviews Me
A while back I was invited to speak to students at the Art Institute of Fort Lauderdale on the subject of Experiential Marketing. Shortly after completing that speaking engagement, I received several emails from students, teachers and advertising professionals alike.
The Five Dimensions of Brand Personality
This personification of a brand provides insight into the most effective ways to communicate with our target audience.
The Five Dimensions of Brand Personality
This personification of a brand provides insight into the most effective ways to communicate with our target audience.
If you'd like to contact me to offer up praise, criticism, pick my brain or discuss the weather, I'd like to hear from you. I promise to respond to all contacts made unless you're some spam-bot trying to sell me viagra.
